If the Trust for Public Land LA2050 project is scaled, it could have a substantial impact on Los Angeles’ urban fabric and 900 miles of alleys.

Making Alleys a Place for Play, Next City

What would you do if someone asked you to help distribute $1 million? Read Tara’s story on Page 25 of the Larchmont Chronicle.

She gives away millions at dream job, Larchmont Chronicle

Suddenly this fall, it seemed the LA2050 Challenge was everywhere. We were sent emails and stopped on the street – vote for a project that will better life in LA. Given one vote and so many potentially great projects, it was hard to understand where this was all coming from. Who was behind LA2050?

Windsor Square’s Tara Roth Behind LA2050, Larchmont Buzz

LA2050 organized an epic party celebrating the city in Grand Park. This week L.A. Letters spotlights each of these people and events to reveal the rising spirit across Los Angeles in October 2014.

Celebrate L.A. from Luis Rodriguez to the San Gabriels, KCET

There was a time when cities were largely shaped by powerful planners and politicians, developers and philanthropists. Now increasingly the wisdom of the crowds is being tapped, through crowdsourcing initiatives made widely accessible through the internet.

L.A. Designer: LA2050′s Tara Roth Talks about Crowdsourcing Civic Improvement, KCRW DNA

The foundation initially used its magazine GOOD as a venue for social engagement and recently pivoted to more direct civic involvement.

KCRW: L.A. Designer: LA2050’s Tara Roth Talks about Crowdsourcing Civic Improvement

Humor can be a powerful management tool. Humor reminds us of our collective humanity and renders even the worst decision tolerable. Although humor can manifest itself in widely different ways, humor is a trait shared across all cultures, ages and genders.

It’s OK, CEOs are allowed to laugh too, Smart Business Magazine

Today, the foundation behind LA2050—an initiative to draft a comprehensive road map for the city’s future—announced the winners of this year’s My LA2050 Grants Challenge, a funding competition with a difference: The public got to choose five of the 10 winners, who will share a $1 million bounty.

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